Modern Selling

Did you know that between 15% and 30% of a typical sales person's time is spent on research? Research into prospective businesses as clients, researching people within those companies as contact points or decision makers and research into existing accounts, and their staff, to enable you to stay ahead of the inevitable changes that drive more business opportunities.

So, Sales Intelligence, comprising both Business Intelligence and Relationship Intelligence, is at the heart of most selling activity. And Dow Jones Business & Relationship Intelligence is at the heart of that research. Integrating Dow Jones Factiva and the newly acquired Generate Inc., we can offer you world-class Research into Companies & Executives , from data providers like Dun & Bradstreet and, for the UK specifically, Hemscott's Directory of Directors, with similar class-leading providers worldwide.

As impressive and useful as the research itself is the variety of user-friendly ways in which this information is delivered to you and your sales team. From the Generate stable of products come Dow Jones g2 - a bit like having the original Big Brother on your team, trawling millions of websites every day, extracting and aggregating vital information, so making your task of discovering, qualifying and connecting to opportunities as easy as possible. And that includes both Trigger Events and Relationship Mapping so that the what, why, who, where and when are all easy to see and follow. Or include Dow Jones gClick Enterprise to allow you to extract and integrate real-time business information that's contextual to each user, from any web page including your own CRM system. And then deliver the best of that treasure chest in simple newsletter format, even to mobile users, via Dow Jones gDaily

In summary, as the Factiva stable has it, this is Dow Jones SalesWorks, specifically designed and strenuously maintained to minimise the effort and maximise the effectiveness of all your Sales, Business and Relationship Intelligence. Take a leaf out of the books of Dow Jones' existing clients, like Accenture, Thomson Financial, Microsoft, AT&T, Dell, Monster, Experian and contact Dow Jones BRI - EMEA today, to make tomorrow better.

If you think it's time you had a more joined-up approach to your sales and marketing activities, you might want some expert guidance and advice on how it should all fit together. Performance Bonus Ltd are here to help, in the key individual component areas of Communication, Measurement and Reward, or across the board.

Within Communication, you should at least have a plan that ties together any of your sales promotion activities, like sales brochures, conference management for staff and re-seller channels, direct mail marketing services, PR campaigns and how you can integrate that with proven ways to improve advertising impact and effectiveness.

Turning then to Measurement, you'll undoubtedly want to consider sales process management which might include how to improve marketing efficiency, measure mobile workforce activities, increase showroom traffic, or improve employee engagement. You could also look for savings that can total hundreds of thousands of pounds by way of straightforward but often overlooked process improvement techniques. And certainly, for the years ahead, you should also get a thorough evaluation of your carbon reduction possibilities, which again can bring you some surprising and substantial savings and employee motivation.

In order to tie this together, and ensure maximum engagement with your initiatives, and enjoyment and benefits from them across your sales and marketing spectrum, it then also pays, handsomely, to consider Rewards. Performance Bonus can help you with overall incentive management and in the specific areas of running a trade incentive programme, looking at sales incentive solutions, picking the perfect incentive gifts, developing, implementing and executing powerful incentive travel programmes and maximizing the "WOW!" factor in all your employee awards.

There's more, if you want it, in areas like lean thinking and employee survey schemes that could feed all your strategies and thinking. But the short version of a very comprehensive story is...If you want to know about perfect, integrated, Communication, Measurement and Reward across your sales and marketing activity, you want to know about Performance Bonus Ltd

Business is built on trust and you can't build trust from one call. It takes care, understanding and patience to build trust. At Price Direct we aim to build trust.

Lead Generation, customer care and market research are what we do.

Apply successful techniques in the use of e-mail, direct mail and the web to create a successful campaign and make the most of your budget.

Whether you are a corporate, an agency or a small independent business: we work with all.

You may be thinking of a job for which we have done something similar. Please ask

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