Cranfield School of Management is one of Europe's leading university management schools. Our principal activities are: -

• Postgraduate degree programmes (MBA, MSc, DBA, PhD)
• Executive development for middle and senior managers
• Leading-edge, collaborative research

Of particular relevance to sales professionals is Key Account Management - Best Practice. This unique programme adopts a practical approach based on planning, analysing and implementing a closer relationship with your strategic accounts.

The effective management of key business-to-business relationships is a strategically important factor in an organisation's performance, so Directing Sales and Key Account Management will suit senior members of the profession with staff management and/or strategic responsibilities. Both courses also benefit from the fact that we have taken the lead in Europe for KAM or Key Account Management Research.