Cranfield School of Management is one of Europe's leading university management schools. Our principal activities are: -
- Postgraduate degree programmes (MBA, MSc, DBA, PhD)
- Executive development for middle and senior managers
- Leading-edge, collaborative research
Of particular relevance to sales professionals is Key Account Management - Best Practice. This unique programme adopts a practical approach based on planning, analysing and implementing a closer relationship with your strategic accounts.
The effective management of key business-to-business relationships is a strategically important factor in an organisation's performance, so Directing Sales and Key Account Management will suit senior members of the profession with staff management and/or strategic responsibilities. Both courses also benefit from the fact that we have taken the lead in Europe for KAM or Key Account Management Research.
Ashridge Management College
BerkhamstedHertfordshireHP4 1NSThe Chartered Institute of Marketing
Moor HallCookhamMaidenheadBerkshireSL6 9QHThe Institute of Sales & Marketing Management
Harrier Court, Woodside RoadLower WoodsideLutonLU1 4DQ