Cranfield School of Management is one of Europe's leading university management schools. Our principal activities are: -

• Postgraduate degree programmes (MBA, MSc, DBA, PhD)
• Executive development for middle and senior managers
• Leading-edge, collaborative research

Of particular relevance to sales professionals is Key Account Management - Best Practice. This unique programme adopts a practical approach based on planning, analysing and implementing a closer relationship with your strategic accounts.

The effective management of key business-to-business relationships is a strategically important factor in an organisation's performance, so Directing Sales and Key Account Management will suit senior members of the profession with staff management and/or strategic responsibilities. Both courses also benefit from the fact that we have taken the lead in Europe for KAM or Key Account Management Research.

The Chartered Institute of Marketing is pre-eminent in offering professional development and marketing and sales qualifications to enable organisations to drive growth and profitability, while improving both customer and staff satisfaction and retention.

Our Sales Training Programmes are second to none and bring you a comprehensive suite of subjects and locations so that both individuals and companies can maximise the impact of this new knowledge with the minimum of inconvenience - including learning online. Our website enables you to find a sales training course, be that the Fundamentals of Selling, Sales Management Skills or a Strategy and Plans Masterclass for Sales Directors. Or we can address your more specific needs with highly relevant courses like our Presentation Masterclass, Advanced Negotiation Skills or Leveraging Technology to Drive Sales Performance.

Through The CIM Academy, we are also able to offer you and your staff really meaningful and internationally recognised Sales Qualifications, ranging from the Certificate in Professional Sales Practice through the Advanced Certificate in Professional Sales Management Practice to the ultimate Intensive Diploma in Strategic Sales Practice - all tested qualifications enabling you to establish and prove your readiness for the challenges of sales and sales management.

Step one of thinking about how we can help you, however, might be to take advantage of our online Development Needs Analysis (DNA) tool, specifically designed to help you assess your sales team. You can see how development needs analysis works or consider why to choose development needs analysis through these links, or might prefer to look at development needs case studies like Royal Mail and E.ON.

On our website, as with The Institute generally, we back up all of these direct and specific benefits with an impressive Knowledge Hub for Marketing and Sales which covers areas like professional marketing and sales standards, delivered through the Marketing and Sales Standards Setting Body and lots of other market reports and marketing and sales information and library services. So please do contact The Chartered Institute of Marketing and let us help you to improve your sales and marketing professionalism.