What do you bring to the table?

1 Self-promotion

Products need to be promoted – think of yourself as a product you are taking to market. Network hard.

Create a list of people to whom you can promote yourself regularly. Why not send them periodic updates of your accomplishments, articles that might interest them, notices of events they might want to attend, notes of congratulations… but don’t get too cheesy. Build a relationship and you’ll be at the forefront of their minds when a vacancy comes up.

2 Go for goal

Commitment takes passion. Let people know about your ambitions so they are aware you are goal-oriented and a hard-worker. Goals are more likely to become reality if you talk about them, and the extra feedback you receive can help them become reality sooner.

3 Unique selling point

Branding makes a product unique to the consumer. It applies just as much to you. People will want to do business with you for three reasons: you’re the first, the best or different. You can always be unique: discover your skills and capitalise on your strengths.

4 Avoid negativity

Never diss the opposition. By bringing up their flaws, not only do you take focus off your own accomplishments, you also betray a lack of confidence. Stay centered on your potential as an employee.

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