NeilWarren
Posts 645
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Some books are “bad”, in that you don’t like the style or subject matter. Some books are “good” given that you probably do. Some books are “great”, normally where you thought they were good but then so did a lot of other people. And some books are in a different league altogether, only happen once in a great while, and totally affect the way you think, or look at the world.
The Godfather was the first piece of fiction I ever read that I thought was great and, in non-fiction/business, Professor Charles Handy’s Age of Unreason (1980’s) was also great, bordering on this “other league” stuff. Now Daniel H Pink’s – A Whole New Mind – Why Right-Brainers Will Rule the Future is top of the Champions’ League – in my book anyway, so to speak.
Maybe it’s because I am at a point of very significant change in my own working life (and wondering how and why) and I’m sure it’s also because it chimes so beautifully with all of the issues I discuss these days, about things like cold-calling - particularly in the instances where that is automated “telemarketing” or the “off-shored” variety. You know, in your gut, that these systems are wrong, and doomed, and do nothing at all to enhance sales activities, skills, or the reputation of the sales profession at large – you just don’t know why (other than “they don’t work very well”).
Well I do now! What’s more, having come across Dan Pink in the context of an article Editor Nick de Cent had written – called Future of UK Sales Profession – Let’s Not Limit Ourselves – where the “video” link in the middle will take you to a talk given by Dan about what motivates creative problem solvers, like less automated and scripted sales people everywhere, you can also see that this is going to have ramifications about the way we all work…
And get recruited or profiled for being made of the right stuff.
And therefore get “employed”.
And get trained.
And find the motivation to keep doing it, so how we are best rewarded.
And develop more influence and so get “promoted” – if that’s going to happen much anymore.
And respond to our prospects, and customers.
See – I told you it was “BIG”! I think you’d better get a copy, and read it, and see what you think, or even how you think, come to that…
Amazon – Daniel H Pink - A Whole New Mind – Why Right-Brainers Will Rule the Future
Oh yes, and it's also written very well, with some great real-world examples, so quite an entertaining read too.
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