RichardNolan
Posts 68
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I was pleasantly surprised by the BBC’s new series; The Virtual Revolution, which traces our new virtual world from its roots in Sixties Counter Culture, to the present day and beyond. There are some great interviews including Bill Gates, Steve Wozniak and our own Sir Tim Berners-Lee.
What surprised me most of all is that we are at the beginning of a Revolution being likened to that of the invention of the printing press by William Caxton in 1472, along with the Industrial Revolution of the early Nineteenth Century. Whilst I recognised that we are at the dawn of a new era (mainly one of Globalisation), I hadn’t recognised that we’re the forerunners of a new digital age akin to the Industrial Revolution that is going to change everything; it really is that big!
“The Web allows people to express themselves, receive ideas, discuss them with others, reflect on them and then come up with what seems to them better ideas. That’s a very exciting and revolutionary prospect.” Al Gore, former US Vice President, The Virtual Revolution.
This is all happening now! LinkedIn is currently adding 85,000 members per day, most B2B organisations think social media like LinkedIn and Twitter is just a passing fad or doesn’t relate to their business; but they’re wrong, and it doesn’t take much to prove it. You no longer require huge marketing budgets to be effective, but can achieve impressive results by investing a small amount of time and effort in an intelligent way. For example, most people surprise (and convince) themselves with the results they achieve by spending just 20 minutes a day on LinkedIn.
That’s the good news: all it will cost your business is just 20 minutes a day.
The bad news is that, even though you’re already ahead of the curve, it’ll only take your competitors 20 minutes a day to leapfrog ahead of you, if you do nothing.
To make sure that you’re prepared for The Cold Calling Revolution, call us today on 020-8755 4866 to discuss how you and/or your sales team can make LinkedIn one of your most effective and reliable sales and prospecting tools; plus discover how virtualCONTACT manages these leads far better than ever before to literally skyrocket your sales revenue and profits. And the best news is that there’s a good chance you won’t have to change your existing CRM or Contact Management system either!
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NeilWarren
Posts 645
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Hi Richard
I caught up with episode 2, I assume, last night and came away knowing I was paranoid, but really worried about whether I was being paranoid enough!
If I were a bit less cynical, I guess I wouldn’t even have spotted that here was a lady from TV land making us all cringe about the very idea of demographics and targeted programming (or internet content) aimed at specific interest groups. She seemed to be saying it’s all a bit too scary and intrusive to let people know when you were born (how old you are) and what gender, let alone religion, shoe-size or sexual status/preference etc.. “Because just think what the Nazi’s are going to do with all this info when they take over (again – yep she used a Nazis-invade-Netherlands-and-find-registered-synagogue-attendees example!)” How does she think that any TV channel other than the (“Nazi” – you vill pay your licence fee) BBC makes a living then?
That was also all said as if we haven’t had any “badges” up to now such that anybody interested could find out who we are, what we like, what “type” of profile we might or might not fit etc.. So what was all that Roman/Norman conquest stuff about then, or Reformation, the suffragettes, Gay Pride, National Front, mosques, sports clubs, or housing/postcodes and income/age groups?
And as for “youthful indiscretions” posted on Facebook being there to “haunt” you for the rest of your life – well again - where did she miss out on Bullingdon Club memorial photos or just plain-old-fashioned nosey journalists (often TV based) asking anyone they took a fancy to whether they’d inhaled or not?
I’m sure I must have blogged/posted something, somewhere that I might not now be stupendously proud of, or conducted a less than flavoursome search (now and then), or even been a bit of a muppet registering on some site or another that generated a tedious amount of “renew your car insurance” spam. But really, how much more or less “dangerous” was that than mouthing-off a bit too loudly in the local (with the wrong audience), witnessing a couple of “should-know-betters” squaring up at a business function or finding yourself a bit “tired and emotional” in deepest, darkest Amsterdam on that “incentive travel” trip with some other “influential” people – who now know what your favourite colour is – and to which music?
Stephen Fry (of Twitter pain/fame) had it about right, I thought, in that it’s one of those risk/reward ratios. Just because motor cars smush a few thousand people a year, or mobile phones might cook your inner-ear and brain, (or butter/marge kill you) – it doesn’t mean that we should all stop dead in our tracks and drop the whole thing. Some will go further and faster, some will hide in the shadows, some will reject the whole messy business and carry on with their cave-hermit lifestyles. Being alive is dangerous, get over it darling!
I love t’internet, myself, but then I’ve always been a show-off!
Best - Neil
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