ModernSelling.com publisher NEIL WARREN learnt about both sides of the buying and selling equation at a recent Sales Training Association seminar.
Billed as a highly interactive session looking at business from both sales and procurement perspectives, Selling & Buying in Challenging Times – The Naked Truth was the subject of the latest Sales Training Association (STA) seminar at the Barcelo Hotel in Oxford on 19 March.
And so it turned out. If you attend many (or any) such seminar and networking events, you begin to get a feel for how ‘meaty’ they are going to be, from the lead-up, through to the venue and then in assessing your fellow delegates, the speakers, subject matter and so on. So congratulations to the STA first of all for having arranged and delivered an impressive mix, right at the top-end of the ‘light-to-weighty’ scale for leading members of the UK sales profession. I certainly got a sense of gravitas, tastefully balanced with a friendly mix of banter and camaraderie, which is probably the particular hallmark of the sales profession, certainly when compared with others I could mention.