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NEWS
KEEP PRESENTATIONS SAFE BUT ACCESSIBLE

Worried about keeping that valuable presentation or client data safe? There’s no need with Verbatim’s new Store ’n’ Go and Executive USB drives, which offer storage capacities ranging from 1GB up to 16GB along with high read and write speeds.

STORY ADDED: 11/06/2008 >MORE
NO ADHESIVE BUT IT STICKS LIKE GLUE

Can you remember a time before Velcro – how did we get by without it in the automotive or exhibition industries or, indeed, simply to do up our trainers? A similar breakthrough moment may have arrived with the launch this month of the oddly named YUPOTako.

STORY ADDED: 10/06/2008 >MORE
SALESPEOPLE TAKE THE BISCUIT

According to Britain’s top business professionals, the humble biscuit plays an integral role in influencing company directors, entrepreneurs and budget holders in boardrooms across Britain.

STORY ADDED: 10/06/2008 >MORE
SALES ARE TOP CATS IN THE OFFICE JUNGLE

Where do you fit into the office jungle? Apparently, how you like your documents printed says a lot about where you fit into your organisation, according to research released by Canon on 13 May.

STORY ADDED: 14/05/2008 >MORE
CUTTING-EDGE LCD TECHNOLOGY FOR ENTRY-LEVEL PROJECTORS

With the new E-Series multi-use business projectors, Sony incorporates so-called BrightEra 3-LCD technology into affordable entry-level projectors for the first time.

STORY ADDED: 09/05/2008 >MORE
INVENTOR ON CLOUD 9

A US inventor has come up with a way to shape floating foam clouds into cartoon characters, corporate logos and other symbols.

STORY ADDED: 08/05/2008 >MORE
GET YOUR PRESENTATION IN FIRST? OR LEAVE IT TO LAST?

In a competitive pitch, should you ideally present first, last or somewhere in the middle of the running order… or doesn’t it matter where your turn comes? You certainly don’t want to be in the middle, is the answer from academics who have been studying the issue.

STORY ADDED: 29/11/2007 >MORE
SCIENTIST SAYS POWERPOINT A 'DISASTER'

At last, scientific research confirms what presentations experts have been saying all along: the way many sales people use PowerPoint can kill a presentation stone dead. A new Australian study suggests that PowerPoint is being used in the most ineffective way possible.

STORY ADDED: 19/04/2007 >MORE
ANTIDOTE TO PUBLIC SPEAKING FEARS?

You’re a professional sales person, so you’re an accomplished public speaker. Right? Well, not necessarily. People’s number one fear is anxiety about public speaking – above death, snakes and heights.

STORY ADDED: 29/03/2007 >MORE
DRAWING THE LINE AT FUN

Award-winning cartoonist and caricaturist, Simon Ellinas has set his sights on bringing his unique brand of fun to the corporate world, by taking a lighter look at the realities of day-to-day business.

STORY ADDED: 18/01/2007 >MORE
STAYING IN TO SEE THE CUSTOMER

Bournemouth-based new media company, Contrast Design has developed a new tool it claims will help any company increase their sales while simultaneously cutting expenses.

STORY ADDED: 18/01/2007 >MORE
EXHIBITIONS & EVENTS
TEN STEPS TO A SUCCESSFUL EXHIBITION

Exhibitions and trade shows are expensive undertakings but, handled properly, they remain an excellent way to generate leads, launch products, entertain clients and raise awareness. However, they are complex events to manage and, to obtain maximum return on investment (ROI), every step in the process needs to be handled professionally.

Without proper focus, exhibitions can become budget-eating monsters that turn into nothing more than a ‘jolly’ for the sales team. Handled correctly, they represent the ultimate 3D shop window for your company.

Here is editor step-by-step guide to planning a successful exhibition. Each step is equally important and success depends on getting them all right; after all, you’re only as strong as your weakest link.

1. Choosing the event

So, you’ve decided that exhibiting at events is the way forward for your company when it comes to lead generation? Or perhaps you have a new product or service that actually needs demonstrating? You do have a genuine need to appear at the event, don’t you? You haven’t just been sold some cheap space without considering how to fill and work it properly?

To repeat: exhibitions are expensive undertakings. Choosing the right event is key: if you don’t get it right, you’re wasting your money. Check the list of available shows in any of the trade directories, online (try a Google search) or, for overseas events, enlist the services of your trade association or UKTI*. Where there is a selection of established and credible events, choose one that coincides with your own plans.

If not, go with the event that attracts the largest number of visitors and senior buyers from your target market. Any reputable exhibition organiser will happily supply a sales brochure, including a breakdown of audited visitorship figures. (Watch out for a declining trend.)

STORY ADDED: 03/04/2007 >MORE
POWERPOINT
TOP TEN TIPS FOR CREATING THE PERFECT SALES PRESENTATION

Bullet points are lazy and kill a presentation says M62's .


1. Know what you are selling: yourself or the solution?
2. Know who or what the competition is.
3. Know what you are asking for.
4. Understand the argument for doing it.
5. Make it as simple as possible.
6. Prove you can deliver it.
7. Make the value message memorable.
8. Eliminate text: use graphics.
9. Make sure that your slides don't make sense.
10. Ask for the order.

STORY ADDED: 03/07/2006 >MORE
Great tips for sales professionals
 
 
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