Paul Sloane of Destination Innovation chaired the Institute of Sales and Marketing Management Successful Selling Conference at the Birmingham international Convention Centre last month.

As well as summarising and introducing each presentation, the former star IBM salesperson offered the audience a few well-chosen insights of his own.

These short video clips are ideal for brushing up on your own skills or for sharing with the team.

In his fourth video sales tip, Sloane discusses how to build trust.

Build Trust

View Video Tip 1.

View Video Tip 2.

View Video Sales Tip 3.

The final video sales tip in this series will follow later this week.

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