Is your sales force fit for purpose during an economic down-turn, asks Peter O’Donnell of Ergon?
When designing a new office building, the first step is to describe its intended purpose, overall shape and dimensions.
The detail of the building becomes more specific in ensuing phases but, at all times a standard language is employed, especially for detailed dimensions and engineering specifications. These building standards are required for coherency of design, to minimise error, guarantee fit and integration of components, health and safety, efficiency of build, and for ongoing maintenance and support.
Fit for purpose
You might now be asking: ‘What has an office building and the sales force got in common?’ The answer is that, if either is not fit for purpose, despite the money and effort spent, buildings will fail to deliver what is required and, in recessions, only the fittest sales organisations will survive.