Sales consultancy Silent Edge has signed a deal with Barclays Business to install the banking sector’s first Sales Academy using its unique and award-winning approach.

New Business all about Relationships

Barclays Business New Account Every Minute

Silent Edge will objectively evaluate and develop the leadership skills of 280 of Barclays' Area Business and Relationship Directors.  Evaluations, based on industry best practice, are carried out in live selling situations and followed by tailored development workshops. 

Silent Edge delivers a sustainable solution giving an organisation’s leaders the skills to develop their sales teams using the same techniques, standards and benchmarks for which were achieved in partnership with top business schools, Cranfield and Ashridge.

Steve Cooper, Managing Director of Barclays Business, said: “We have expanded our portfolio of customers in Barclays Business.  We now manage customers turning over up to £5m and we want to give them all the best service in the industry.  In parallel to that I wanted to develop our community of ABD’s and RD’s to a best practice standard by establishing their current capability and then coaching them to that standard.  

Silent Edge - Proven Consistency 

Ward - Cutting Edge

Having researched the market there seemed to be only one company that has established best practice and had it verified by leading business schools.  Silent Edge have shown consistently that they can develop teams into high performing professional sales forces and deliver tremendous ROI at the same time. I am looking forward to working with them.”
 
Russell Ward, CEO of Silent Edge said: “In light of the challenges that the financial markets have faced in recent years, it is a pleasure to see Barclays leading the way and making a substantial investment in developing their teams.  We will be establishing a Sales Academy for Barclays Business which is cutting edge and will substantially differentiate them in the market place in terms of sales and sales management skills.”

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