David Thorp: latest developments.

Following in-depth research into the changing needs of today’s sales and marketing professionals, the Chartered Institute of Marketing (CIM) has launched 14 new courses this year, including several in the digital marketing arena. Programmes ranging from ‘Advanced SEO* Marketing’ to ‘Market and Sales Forecasting’ are amongst over 120 courses in the 2010 Learning and Development Directory of Courses.

‘In a constantly evolving profession like marketing, keeping your skills and knowledge up to date is vital,’ director of research and professional development David Thorp told ModernSelling.com.

‘Our new set of training programmes gives marketers the chance to keep pace with the very latest developments.’

Sales and marketing

The new directory outlines the full suite of workshops and short-courses available to both the sales and marketing professions. These range from foundation courses for non-marketing managers or those new to marketing, to master-classes for experienced and senior professionals looking to gain a deeper understanding of a particular subject.

Built around core subject areas, courses are mapped to The Chartered Institute of Marketing’s professional marketing standards and more than 14 new course titles have been introduced to deliver breadth and depth of choice. 

To obtain a copy of the Learning and Development Directory 2010, please email the CIM, or click for details of all the institute’s 2010 courses and workshops.

*Search engine optimisation

My Question / Comment Is...