The short answer has to be...
The training that helps YOU to learn, and change the most, in the direction of the most successful selling and sales management career you can prepare for, continue, or finish off.
If you agree, what we now need to know is who you are, what you sell and / or what team you manage, and how close are you to proven best practice, for 2012 and beyond, from a UK base?
I'm also assuming, given that you are here on the internet, reading this, that you believe that the internet will be an integral part of most sales people's working lives, in the future, if not already?
OK – well typically I've now used up your reading attention span, so let me just quickly offer some easier talking-head stuff (click play)...
And now here's that checklist of the kinds of areas we might want to look at...
YOU – your personal LinkedIn profile, for example, and what your prospects find and see when they come looking for your expertise, what you sell, you and your company and customers and so on.
YOUR TEAM – ditto – as above for YOU, but also now how you support and manage them, or just share team responsibilities.
YOUR COMPANY – ditto – as above for YOU and YOUR TEAM, but now also including the look-see your prospects will want at the services and products they supply, make, do, and which you sell.
LINKEDIN – the default UK Business network where, for example, the number of people with profiles containing the word "sales", has just passed the 800,000 mark – up from 390,000 in November 2010, when I started planning to build ModernSelling.com around it.
SELLING – meaning the new tools and techniques that allow us to escape from the ghastly and worsening "no replies" to our phone calls, and traffic congestion and vast expense of in-the-flesh attempts as Mondeo Man (or Insignia Woman). (We could get your webcam working, for example, and as above – that one cost £45 from Comet – and YouTube is free).
PROSPECTING / RESEARCH / LEAD GENERATION & NURTURING / NEW BUSINESS DEVELOPMENT – It all remains a mind-boggling mouthful of marketing jargon, but we can draw on my experiences going way back to building print magazine circulation lists, web mags, and now communities like this one out here or our Modern Selling LinkedIn Group.
There is also a REALLY EXCITING development on the data side that I can let you know about, where we sales people finally get direct control of all that idiotic marketing omni-shambles, and you and your team / colleagues get direct access to the key accounts and even smaller prospects you're really after (and Marketing will agree, if you have any of those colleagues to convince, it's THAT good).
Sounds like a Mountain of stuff, I know (and it is), but that's why I can't possibly know how high you've already scaled, until you put your hand up.
And why I'm suggesting we chunk it down into £100 – 1 hour Mole-Hills. Once I see you, I'll make some suggestions on the best priority issues – or you can suggest what's troubling you most, we'll agree that there is work to be done (or not), I'll suggest some pre-hour work, you agree and pay on my invoice, and you'll no doubt have some after-hour work to take-away, which I'll check as part of the deal, once you've done it.
And you could be anyone from Managing Director of a Leading UK Sales Training company, through to a 20-something complete novice, but with the advantage of some internet experience, and wondering where it all fits together in your working life (and for example who is going to employ you). I don't mind where you are on that spectrum, having £100 and a few hours to spend on yourself is the qualification, albeit that "UK based" is probably going to suit us both best.
The hour will be web-based, so you will need to be at an iPad or bigger screen, with internet / phone connections, or at least so we can Skype, if that suits you better. And email or LinkedIn inbox is how and where we'll start planning, so you need a functioning something there.
And how much you learn, and how fast, is entirely up to you. I know I can easily put 10-hours' worth of improvement potential in front of most UK Sales People, but if you can knock that off in 1 or 2, so much the better. Or, if you know you want up to 8 hours in advance, we can agree that, but should not attempt to do it all in a day, that'd overload both of us.
My "office hours" are also very flexible, so if early-morning, late-afternoon-early-evening or weekend working suits you better, that'll be fine with me too.
BRAVE / ADVANCED? Please log in with Linked, and say hello below.
DISCRETION PREFERRED? "Mum" remains one of my favourite words, please email me at email@example.com or phone on my headset line of +44 (0)1582 520772 (and if it's voicemail, this is the one you KNOW will get returned).
I'm looking forward to getting to know you (if I don't already), and helping if I can.
(The final option being that if we agree I can't, I won't, so that bit of research will cost you nothing).
Best wishes – Neil