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Even the very top people in the UK Sales Profession are, generally speaking, somewhat mystified by all the changes going on around them. How can it be that 100 years of selling and sales management, and all of the tried and tested tools and techniques that go along with that, are now more dead than Monty Python’s Norwegian Blue Parrot!?

It can’t. They’re not.

Silent Edge Sales Consultancy
Sales Tip - Sponsored by Silent Edge
Sales 2.0 is the label being given to sales communications that go hand in hand with internet developments dubbed Web 2.0. And all that that entails is essentially a shift from websites being static corporate brochures to the more responsive, communicative and interactive websites, like Facebook for social chit-chat and through to Amazon and those consumer product reviews, to which we’re all so addicted. But, wait a minute, isn’t that where sales people came in, in the first place? I mean it’s all very well finding a nice shop, with all the clobber beautifully laid out for use to peruse, but what do you do when you want to know a bit more about whether this or that might be the most suitable product or service for you? You ask a sales person, that’s what you do.

So, if all those selling skills that stood us in such good stead were the right ones when we were on the shop floor, or staffing the exhibition stand, or on the phone, or visiting a client’s offices, why aren’t they the right selling skills on the internet? They are, that’s the point. Whether you are sending the email that the prospect just requested, or joining in a conversation in a forum or blog, or even doing a PowerPoint presentation online, rather than in the flesh, it’s all Sales 1.0, only now with added bells and whistles to help us communicate with prospects and customers, where, when and how they want to be dealt with.

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