IT ADDS UP - MARKETING AUTOMATION PLUS PR EQUALS SALES LEADS

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Marketing and PR firm Context has teamed up with marketing automation specialist Profunnel to offer clients a one-stop lead generation service that will complement existing media relations and communications programmes. Context will also be handling media relations for Profunnel in the UK as part of the arrangement.

Who's on Your website?

Frank Smith Context PR
Frank Smith - King of Content
With the new partnership Profunnel will set up a sophisticated web-based service that ranks website visitors according to the frequency and manner in which they interact with the client’s site. Cutting edge technology identifies who is on the website, when, what they are looking at and flags up when they return to the site, allowing sales people to contact those showing high levels of intent. High scoring leads are then offered personalised, timely and relevant information such as case studies, white papers and promotional offers; an approach that is more effective than unstructured email blasts and cold calling.

What are They reading?

Managing Director of Context Frank Smith commented: “Profunnel’s technology is the perfect complement to our PR and marketing services as it enables clients to see the effect of different campaigns and turn any interest they generate into business.  As well as setting up Profunnel so that it integrates with the client’s existing CRM (customer relationship management) system Context can provide a package of marketing materials such as case studies, white papers and e-letters to attract new business leads from existing contacts and new visitors to the site.”

Join the dots - It all adds up!

Matthew Hall Profunnel
Matthew Hall - Making Cold Calls Warm
Profunnel Managing Director Matthew Hall added: “We are already working with two Context clients and the feedback so far is very positive. Once the system is set up it pretty much runs itself, but the control and visibility it offers allows sales people to recognise prospects who are ready to buy.  Knowing who is on your website, when, what they view and how often they return enables sales people to focus their efforts on receptive prospects.  Cold calls turn to warm calls and conversions increase.  It is a more modern approach to new business, and one that is proven to deliver results.”

Profunnel launched in February 2010 to provide businesses with a systematic approach to lead generation and marketing.  Its co-ordinated solution can combine a wide range of tools including web forensics (tagging & tracking individual activity); marketing automation; social media and pay-per-click tracking; email marketing; and CRM integration, allowing companies to identify, track and nurture website visitors, while delivering more effective online marketing and clearer ROI.

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