Sales performance improvement company Silent Edge is celebrating reaching the finals of the European Call Centre Awards, which are due to be announced next week.

Its new technology product, Salesforce Evaluation System, which underpins the company’s Competency Framework, has been shortlisted for ‘product of the year’. Silent Edge will find out whether the product has won the accolade at an awards ceremony in Birmingham on 21 September.

Transforming sales teams

Silent Edge director of IT and marketing, Byron Ward told ModernSelling.com: ‘I am delighted that we have been shortlisted for the “Best Product” at the European Call Centre Awards 2010. It is fantastic that the hard work, focus and dedication of everyone in our company to develop world-class solutions which transform sales teams has been recognised.’

Byron Ward.

What it does

The Sales Force Evaluation tool benchmarks sales teams against best practice, providing an evidence-based approach to sales training. It enables sales managers to evaluate their sales teams objectively against industry best-practice competency frameworks, in live selling situations.

Over 200 scorecards are tailored to each client’s culture, language and sales situations. The tool provides a highly detailed training needs-analysis for each member of the sales team and allows competency trends to be identified across countries, regions and teams.

Already endorsed by Cranfield School of Management, Silent Edge is hoping for further acknowledgement of the evaluation system next Tuesday. The product is up against entries from Azzurri Communications, CallScripter, Fresheye Marketing, Nexidia, Semafone Ltd and VoiceSage Ltd.

For further information please email Silent Edge or click to read more about the Salesforce Evaluation System.

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